Dana Flannery: Talk About Creative

Creative Director Dana Flannery
I’d like to introduce Dana Flannery from Talk About Creative.  Based in Brighton, North Brisbane, she balances business around raising son Jack (2).

How did you come to start your business?

The business started itself.  I have been a passenger fro two years, I am just starting to take control of it now!  Pregnancy complications meant I had to stop working at about 5 months, rather than go back to work when my bub was only 8 months old, I decided to quit.  One former client approached me to do some work and before I knew it, I had dozens of clients.FACEBOOK: www.facebook.com/talkaboutcreative

Brief description of “life before children”

Fabulous.  Senior Creative Writer at a radio station, plenty of events and excitement.  Prior to there, I worked at the BBC in London and travelled for five or so years.

How does this compare to your life now?

It can’t.  It doesn’t even come close to how great my life is now.

How many hours a week do you work?

Far too many.

Do you have any tips for work family balance?

I’m the wrong person to ask, I am a total workaholic.

Business structure?

When I get around to it, it will become either a trust or a private company – for now it’s a sole trader.

What are one or two of your favourite services that you offer?

SEO Copywriting is my favourite business activity, I like keyword research too.

Any professional qualifications or training?

B Arts in writing and literature.  A handful of others – Small Business Management, Marketing, Music Business, Administration and a Marriage Celebrant’s license

Are these relevant to your life now?

Not sure they were ever relevant – they were just a tool for acquiring employment.

What was one of the most unexpected things about becoming a parent?

That the unexpected should have been expected…  My whole world changed for the better. Again.  I am always surprised when I land on my feet after a big life changing decision because I’m always better off .   I should just have more faith that everything always works out

One of the most unexpected things about starting a business?

Starting a business.  It just kind of happened.

One of your greatest wishes for your son?  And your business?

For each to successfully take care of itself some day….

A recent moment you are most proud of? 

Proud of my boy everyday

A recent challenge?

Time management.

Advice for others starting out in business?

Love what you do, makes it so much easier.

One of your favourite resources:


What kind of work does your partner do?

Risk and Compliance Trainer

Is your partner & family supportive of your business?


One of your favourite Professional Parents businesses:

Dolly Vardens

Describe your office:


What is a typical day for you (if you have one?)

5am up and care for child

12.00 child goes to bed, I work

4:00 child gets up, I care for child

7pm child goes to bed, I work

10pm bed.

 What do you love about being in business?

Just about everything.

Anything you’ve found to be a myth about being in business?

It’s easy to not have a boss.

Does your son go to daycare or cared for by relatives while you work?

Day care two days a week and spends time with his aunt and grandmother.

Special offers for readers?

We give a WAHM discount


You can read more about the SEO presentation Dana gave at the Business Brainstorming session 20th March and connect with her via the Talk About Creative Facebook page.

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